New Brand Identity for BendBroadband

Brandnav recently launched a new brand identity and advertising campaign for BendBroadband, the leading provider of internet, cable and telephone services in Central Oregon. The strategy emphasized not only the fact of being locally owned and operated, but as providing the best service, best products and a better overall experience within a commodity and price driven category. Thus, the new logo and tagline, “We’re the local dog. We better be good.”