Sunpower Brandmark Design

This is a proposed brandmark design for Sunpower, one of the World’s leaders in solar energy solutions located in San José, California. This brand concept was based on “the goodness of the sun”. The idea is that the sun is a source of life, growth and warmth. The organic circles represent the earth, sky, and sun and is executed in an abstract, approachable style to convey more of the sun’s benefits to us rather than appearing only as technology corporation.

B is for Brand

I have always felt a bee provides wonderful elements for graphic symbology—geometry, stripes, strong contrasting colors of black and yellow, etc. I designed this bee while just playing around a bit. One day I will use it for something.

Brand Navigation New Brandmark

As the story goes, the shoe cobbler rarely takes the time to create a pair of shoes that fit just right for himself. Well, at last I have taken the time to create a brandmark which reflects what I believe is a combination of sophistication, elegance, and timelessness. Also, as with the name change from Federal Express to FedEx, so many of our clients have begun to refer to us as Brandnav—and while our legal name will remain Brand Navigation, LLC, it makes sense that we shorten our communicative name to Brandnav.  We will begin implementing the new brand in the weeks ahead.

Leila’s Urban Farmhouse

I must admit that both my job and hobby is branding and design. My wife, who understands this passion and drive in me, entertains me from time to time by allowing me to design her dinner invitations. Everything is about branding to me and she embodies the urban farmhouse concept—down home and up town at the same time.