Building Brand Awareness through Advertising

I have always appreciated advertising copy-writers. When great copy and visuals work together I believe it communicates the brand more effectively and holistically.

I also must admit that one of my favorite TV shows back in the late 80’s through the early 90’s was called “thirtysomething”. The show was about the daily stresses and interactions that take place in an advertising agency. My favorite episode was the very last when Michael (the agency’s creative director), questions the value and purpose of advertising to society. Well, regardless of the value to humanity, I still think it is cool when well crafted words and creative visuals come together to tell a story, promote an event, or sell a product.

These following ads just so happen to have social value. We created them for a new photography museum located in Los Angeles opening this spring. The museum is called the Annenberg Space for Photography and is dedicated to exhibiting both traditional and digital photography with an emphasis on celebrating the human condition through the eye of the photographer.

Sometimes a Good Brand Takes Time

This is a quick post but I finally have designed a brand identity for my wife. We have been married over 22 years and I must say that this has been the longest “discovery phase” I have ever taken to know enough of the client to design a brand that reflects the brand character well. My wife’s unique qualities include a combination of class, grace, approachability and fun. I have indeed been the primary beneficiary of living with such a wonderful woman for so many years. I knew the design was right when upon seeing it, she simply said, “I like it!”. She never holds back in telling me how she truly feels about design,... or anything. I love her tenacious and beautiful spirit. As George Clooney said, “You fascinate me!”