Thursday, August 7, 2008

I Appreciate Clients With Passion

I have truly enjoyed working with the founders of a new energy bar called Wild Red Energy. These two gentlemen, Scott Warner and Karl Aldinger have reminded me that it takes more than just a good idea to create a product with brand value—it also takes passion from those leading the charge. From the very beginning, I have appreciated how both Scott and Karl have challenged me to create a brand image that would position their new product as the energy bar for those individuals who wish to live life to the fullest—and that I would have fun in the creative process. Thank you Scott and Karl. I wish you success beyond your wildest dreams!



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